In his review, the Partner said, "I cannot speak highly enough about this firm and I recommend them for any of your needs. Facebook ads for financial advisors. A landing page will help you track which ads are performing best, so you can replicate them in future campaigns. The key to using Facebook for leads is tracking these leads to know which ones convert into customers down the road. Earlier this year, CEO Mark Zuckerberg released a post that Facebook will be focusing on creating meaningful interactions. Business Insider gives an example of how a financial planner creates a spreadsheet to keep track of and monitor your net worth. Take Advantage Of Your Best-Performing Content. Because the real power of Facebook is in the targeting, this niche-specific content works best. You will also want to include a registration form on your page so that attendees can sign up for the webinar. Do you want to educate potential clients on industry trends? This strategy is an easy way to increase your click-through rate (CTR). Think of a few of your favorite companies. You can specify the location, age, gender, interests, and even relationship status of the people you want to see your ad. I'm not naïve enough to think Facebook or LinkedIn will 100% let me play in their sandbox forever, which is why I build a massive email list.
Here's another example, this time from DirectAsia Insurance. Lead Pilot user, Lucid Wealth Planning, does a great job of this by getting right to the core of the problem, money management. So, here's how you can begin leveraging Facebook ads in your fee-only financial advisor marketing: How to Use Facebook Ads for Fee-Only Financial Advisor Marketing. Your goal here is to be consistent and regular in sharing valuable content that your audience would find useful. Should Financial Advisors use Facebook Ads? In the last point, I talked about sending traffic to an opt-in page and building an email list. Yes, conversions are good too, but I've found it much easier to lower my CPC than my cost-per-conversion through Facebook. Loyalty/ Advocacy: Customer testimonials, success stories, case studies (anonymized).
If you are unsure, you may search for how to use Facebook ads for financial seminars to attend. Financial advisors should use an appropriate tone and effective keywords to narrow the focus of their Facebook ads. 3 Read The News and Inject Trending Content. 50 (depending on your target market, this could be really cheap or ridiculously expensive) — that means 100 clicks will cost you $50, and every warm lead costs you $10. Create a registration page. Also, according to AdEspresso, running ads overnight is cheaper. NOT vanity metrics like followers, likes and engagement. First, NTUC Income's example below focuses on their prospect's pain points, and demonstrates empathy in the copywriting.
I like how it also provides a cost estimate (as little as $0. Including an image (and video in this case) can serve to support the rest of your ad. The best performing financial advisor Facebook ads are the ones that attract people without seeming like marketing material; they have a creative hook or value proposition that makes people stop scrolling through their feeds long enough to read a complete ad. 37 billion daily active users, we can agree that your audience is on Facebook. You might be wondering if you're getting your money's worth from financial advisor Facebook ads. And another from Singlife, where a simple animation is used to illustrate the point of growing your capital and wealth. When it comes to this platform, you don't know how much time you have before something changes.
Images and short clips of HCP Wealth Planning's chosen audience (medical professionals) fly by in this ad. If you're using royalty-free images, make sure they're unique. Video content can be particularly valuable in helping viewers understand concepts quickly and easily, as well as draw their attention to key facts or points emphasized in the piece. All of this is crafted through the Facebook Ads Manager. In turn, generating more leads and costing you less overall. Once you've identified who your prospects and what their interests and trigger points are, your next step is to identify their topics of interest. If not, then change it. With such a large potential audience, Facebook ads are ideal for a successful financial advisor to market their businesses. Interested leads: These may be prospects that you'd want to arrange meetings with, or whom you are close to closing. A) Facebook Insights. A custom audience comprises people who visit your website and opt in by giving you their email address or phone number.
Let's say every click to your website costs $0. Are you looking for ways to promote yourself as an expert? Ask yourself this: why are you in business? Once there, they're given several chances to give me their email in exchange for cool and useful content. Keeping up to date with trends and current events allows businesses to engage with their community and bring in a larger audience. 2) Create a Landing Page for Each Ad Campaign. View Facebook ads as an amplification tool: you pick the message you want to get out to the world, and the platform helps you amplify it. Here, your role is to map your customer's buying journey and then come up with content topics groups that match each stage. And it should clearly state how you can help them achieve their goals.
Make it unique: Sure, a sunny sky and palm trees on the beach sound nice, but that's not everyone's retirement. If I played the role of a know-it-all and refused to test my images, I would've paid 5Xmore than necessary. I have a ton of content on LinkedIn, but I don't build my entire brand on the platform. For example, if you are a financial advisor who specializes in retirement planning, you could join groups like "Retirement Planning for Baby Boomers" or "Financial Advisors Network. " Advertise the problem / solution. But one thing I will say is that for financial advisors, the two biggest problems you can solve for clients are: - How to avoid running out of money in retirement.
Are you in business to maintain a professional image and copy everyone else's strategies? Converted leads: These are leads who ended up becoming clients. But, if you can't create video content, consider making shorter for a similar effect. Because people do not know, like or trust you yet.
Both of these reasons make sense, but what do you need to look for in an agency? What are the interests of your audience? Retargeting is one of the most effective Facebook strategies I've ever seen financial advisors use, and it only requires two simple steps: And that's it. For example, I recently ran an ad for a free PDF giveaway — one image was of a smiling man in a suit. Ellevest is more than a regular advisory firm, but their ad below cuts right to the core of their message, making it a perfect example of an effective call-to-action. However, if all this Facebook advertising for financial advisors sounds like a lot of work, that can be where MediaBoom comes in. You already have solid proof the content works for you, so it makes sense to get it in front of your target market as quickly as you can. Demographics (Age, Gender, Status, etc.. ). 2 Use Engagement-Related Posts to Improve Organic Reach and Awareness. These are just a few of the many ways that financial advisors can use Facebook to market their business effectively. Regularly assess your entire marketing sequence, and ask yourself if it's appealing to your demo. For our financial advisor clients, we use a video sales letter because it's almost the same as a webinar, but shorter, easier to record, can be watched on-demand and therefore gets better results (in our split tests).
From there, the only questions you should ask are "How much can I scale this? "
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