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Neither platform allows these facilities to run remarketing ads, which eliminates a large section of the marketing funnel. Understand site and page structure. We have helped our clients exceed their ambitions and upscale their business. Seniors are increasingly using the internet to research their options for retirement living, so senior living communities need a strong digital presence. Managing your online presence and growing organic traffic is essential in the digital marketing world today. We then use this knowledge to create keyword optimized content that will not only inform and engage your website visitors but also establish you as an authority in your field, something that both humans and search bots admire. So many businesses are simultaneously competing for the pittance of natural rankings that are left. Residents moving into a community and away from life-long homes have a lot to think about and many questions to ask.
After all, this can be a perplexing or trying period for a family. They then return results that are relevant and rank them accordingly. It can give you highly qualified leads almost instantaneously. Include clear calls to action on your website and in your marketing materials so potential residents know what they need to do to get in touch with you. When it comes to content, the more, the merrier: The average content length for a web page that ranks in the top 10 results for any keyword on Google is more than 2, 000 words. By trying new things, you can find what works best for your community and continue to grow your reach. From amenities to care, the trend in senior living is more lifestyle-focused than ever. We use multiple, industry-leading tools to track and analyze the performance of your website. You can use your keyword research to better understand what content interests potential residents. We may ask questions like: - Do you need to increase occupancy at particular locations or in certain parts of the country? She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.
So we recommend that senior living communities have the proper channels in place to reach those people and gain their business. Unit personalization is one way operators are able to attract prospective residents to their communities. 6% of the population will be retired. As a result, ensuring that your senior living facility appears on the first search results page is critical, and the closer it is to the top of those results, the better. When SEO isn't involved in rebranding, we often see these regrettable results: SEO has a place in all 3 stages of a rebrand and renaming: By involving your SEO team in these 3 stages, you'll ensure a minimal loss of traffic and leads with a rebranding and the smoothest experience for people already familiar with your brand. Live Chat Integration*. Occupancy Rate and Marketing Dollars. While numerous options will pop up on the list in Google, there is a 45% chance that seniors will end up clicking to review one of the top three results. Their team was communicative, transparent, and confident, delivering the project on-budget and ahead of schedule. Digital and traditional marketing. Google made waves last year when it changed its search engine algorithm to favor mobile-optimized sites.
Key Results: 59% YoY increase. It's important to have a diversified marketing plan for your senior living community for a few reasons. Complete SEO and Optimizations. What Makes Our Approach Different? At the same time, prospective residents are more tech-savvy than ever-before. Create a program which organically attracts positive reviews. Everything in Essential. Do you need to find a better way to maintain brand and messaging consistency across all of your locations? But building digital sophistication is helping to accelerate occupancy growth in 2022 and beyond, even as those restrictions are no longer in effect. Your CRM will help you understand what search strings drive potential residents to you. The more backlinks you have, especially from prominent websites, the more prominent you'll be in search results. It is done with keyword placement, quality content, and a dynamic website. It's where consumers are going to find out more about your company.
However, some general tips that can help you get started include: - Define your target audience. In the twelve months leading up to our engagement with King'sBridge, the organization's traffic and keyword visibility had been stagnant. Google My Business Performance. From search engine optimization (SEO) and responsive website design to paid digital ads, Google Analytics, email marketing and more, we provide the right tools to reach the right prospects.
87 generated for every $1 spent on pay-per-click advertising. To combat this, you will need to invest in resources to: - Monitor reviews across the entire web. Senior Communities Guide can help you with video and 3D online tours. Maintain occupancy and attract new move-ins. Pivot can help your site appear or rank higher in online directories. We'll generate high-quality, keyword-rich content about your industry that captures the attention of search engines.