The mobile app also provides helpful stocking instructions and planograms so that employees can make real-time adjustments to product inventory. But the company withdrew its guidance for 2020, conceding that the coronavirus crisis and its economic fallout will create marketplace disruptions that will be impossible to predict. Moreover, consumers are increasingly demanding a mix of their old favorites intermingled with new, unique flavors. Snacks to You has 30, 000 active customers and is growing, with the platform being utilized to flex and adapt to shifts in demand. Retail stores weekly. Frito-Lay has annual revenues of approximately USD 18 billion and employs roughly 69, 000 people.
Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level. Kevin Buehler, the company's Senior Director, Snacks to You, says: "It's not like there's a start and stop to this transformation. Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. The move makes sense for PepsiCo, especially when you consider the real possibility that Americans' buying patterns could be changing forever. Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods. Frito-Lay and IBM co-created two solutions built on the Salesforce platform.
Whether you're looking to learn more about a long-time favorite or interested in trying something new, Frito-Lay has just the snack for you and your customers. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve. A Frito-Lay DTC site where "consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay's, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. Make sure you have the right equipment to make your displays come to life! Built on the Salesforce Commerce Cloud, Snacks to You allows smaller businesses such as bodegas and food trucks to order Frito-Lay snacks online. Talk to an IBM Garage expert. Many consumers who have discovered the convenience of online grocery shopping during the pandemic will presumably keep shopping online even when it's over. To align innovation and transformation efforts and make sure everyone was working toward a common vision, the teams established "Golden Threads. " These favorites can joyfully serve your customers for any snacking or meal occasion. Frito-Lay offers a variety of pieces to best suit your needs and drive sales. Long before hungry consumers rip into a bag of chips, an intricate process unfolds. By tracking delivery status and timing, the app can alert employees to delays and therefore reduce downtime and waiting. Innovation fuels transformation. Sales Hub, powered by Salesforce Service Cloud, unites the back office with the frontline, providing a seamless mobile experience for employees.
To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization. IBM Garage is built for moving faster, working smarter and innovating in a way that lets you disrupt disruption. The app is fully integrated with Frito-Lay's proprietary snacking insight AI engine, which means that it can use data-driven insights to make ordering suggestions based on seasonal preferences, regional trends and current events such as the Super Bowl. With four of the top better-for-you brands in the market, Frito-Lay is here to help you grow incremental sales. On an average day, Sam climbs into his delivery truck hours before sunrise and drives near and far to deliver, merchandise and sell snacks to large format retailers, convenience stores and neighborhood bodegas. The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation. Its brand portfolio includes Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips. Frito-Lay wanted a set of mobile-responsive tools for its employees and customers to engage with that would reflect this simplicity. IBM Garage has helped fuel Frito-Lay's transformation with meaningful innovation. These were aspirational visions of user experiences that threaded through every aspect of the project. Frito-Lay's transformation is just beginning. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies. These tracks created the framework for researching and testing solutions across the business when solving for pain points from either the employee or customer perspective.
Frito-Lay's permissible snacking portfolio gives you the great taste you've come to love with Frito-Lay snacks and choices you can feel good about. Salesforce Field Service Lightning ensures routes are appropriately serviced and creates a fluid communication channel between the frontline and dispatch, giving drivers and merchandisers the ability to quickly adapt and redirect resources when issues arise. We're on this journey and will continue as we evolve with our workforce. Your client / account manager will be in touch shortly to assist in providing more information. IBM designers participated in immersive ride-alongs with Frito-Lay's frontline employees (like Sam) and spent time interviewing managers and shadowing merchandisers. Customers and growing. All things considered, the early days of the COVID-19 pandemic were relatively kind to PepsiCo.
A dashboard shows historical data, predictive analytics and even a "snack score" that indicates how likely customers are to love a product. Working from this backlog of experiences, the innovation team would come up with ideas to solve the problem, bound by no restrictions, seeking the best technology for the need. We'll let you be the judge. The team ranked and mapped every pain point to ensure that the transformation backlog was prioritized based on user and business value. Getting the right product to the right place at the right time is a formidable job. Whether or not the world really needs faster access to chips and dips while they're stuck at home with nothing to do is a separate discussion.
To optimize productivity across its systems and better service retailers of all sizes, Frito-Lay worked to centralize and modernize its tools with Salesforce. To ensure user adoption, the company engaged the user-focused experts from IBM® Consulting and IBM's Salesforce practice, to expand its e-commerce strategy and create a new solution to streamline frontline employees' workflows. Annually, Frito-Lay uses enough potatoes, if stacked end to end, to reach the moon and back. PepsiCo says most items purchased on its new websites should arrive within two business days.
Modernized tools make for better experiences. Last month, the multinational snack and beverage giant reported an earnings bump of 10%, in part because snack lovers loaded up on Pepsi and Frito-Lay products as they were preparing to hunker down for the long haul. The platform can also predict when retailers' inventory is low and recommend curated assortments. Frito-Lay is now positioned to fully function in a virtual environment and quickly adapt to challenges that arise. The result was a beautiful user experience with clean architecture behind it. In part, the process is complex because of the sheer volume of business that Frito-Lay operates.