Shoreline Media, your best solution for Senior and Assisted Living Digital Marketing, Lead Generation, Lead Nurturing, and Search Engine Optimization (SEO). Here are the various ways you can promote your senior living community. Search engine optimization. With so many people using the internet these days, it's important to ensure that your website and online presence are up to par. When optimizing your website, be sure to use relevant keywords and phrases and create informative and keyword-rich content. Their story is not uncommon: more formerly uncompetitive markets are becoming ultra-competitive as new companies spring up.
With the rise in virtual marketing, communities are also trying creative new options that "gamify" the marketing funnel, offering virtual points and real-life rewards for participation in surveys, raffles, and other actions that both engage prospects and allow a mutual get-to-know-you experience. It's much easier to reach the top of Google results for "Anaheim senior living community" than for senior living communities nationwide. SEO is not all about what you have on your website. We found that the community picked a name that shared a name with a correctional facility about 20 miles away, which meant when people search for their senior living community, the correctional facility would also show up in search results. How do you maximize these keywords so they deliver awesome lead-gen results? SEO helps optimize your site so seniors and their families who are seeking information about independent or assisted living can find their way there more easily. We focus on offering our current and future clients with a long term strategic technology plan that integrates new, innovative IT services for senior living communities. The art of search engine optimization has two elements; the first, on-page SEO, refers to all the aspects you set up on your site, including the structure of headers and sub heads, the ALT tags you add to photos and images, the keywords you feature in your content; and the internal links you add that point back to pages on your own site. A "home body" may be overwhelmed or turned off if the salesperson emphasizes high-activity areas. Key Results: 59% YoY increase. Use an easily readable font size (20 to 22 point). 1 keyword rankings for 4 competitive keywords.
These figures are usually estimates, but they give you a great idea of estimated traffic. In this day and age, individuals looking for senior living community and their families do thorough research, before picking one. To generate highly specific keywords tailored to your target clientele — seniors and their families — use the Google Ads Keywords tool, or platforms like Ubersuggest and Seed Keywords, to find senior living keywords with a high-search volume but low-search competition. It is helpful to keep your information current, respond to online reviews, add posts and upload photos. We've helped King'sBridge build and launch a marketing strategy comprising two core activities: pay-per-click (PPC) advertising and search engine optimization (SEO). We're familiar with the sales process that occurs when people are looking for assisted living options, and we're aware of the important factors that influence seniors and their families. For example, the consumer may look up nursing homes or assisted living facility. King'sBridge's primary market is the Atlanta region. In fact, technology can be life-saving. Boost occupancy by growing your senior community's brand. However, there is no guarantee that they will all need the specific set of services that your facility provides. In the mid-stage of a rebrand, your SEO team can build a road map to maintaining brand awareness and branded traffic after a name change. With these questions, sales can learn about deal-breakers or concerns they can address.
But overall, Cardinal Digital Marketing has stepped in to be a consultative partner for the King'sBridge team. While the work is ongoing, the client has been pleased with the progress and they're looking forward to the project's completion. This is a great way to get your community's name and website in front of seniors searching for retirement living options. Local listing management and review management. The search terms that convert browsers into residents of your assisted living facility are the focus of our SEO efforts for assisted living communities. Search engine optimization (SEO) is the practice of improving your website to rank in internet searches.
Because succeeding in today's competitive marketplace means getting your brand visibility at the top of search results- and keeping it there. The senior housing occupancy rate increase—the seventh consecutive quarter of increase—is due to a surge in demand that strongly outpaced growth in inventory. It's important to have a diversified marketing plan for your senior living community for a few reasons. Digital marketing is important for senior living communities for a few reasons: - It allows you to reach a larger audience with your marketing message. Over six months, the new community's search ad campaigns saw click-through rates as high as 10. Did we mention we have decades of senior living marketing experience? 5 Be willing to ask for the sale. The best way to plan your digital marketing is by diversifying your approach. You can use that connection to let potential residents know that because their friend loves living there, so would they. Some ideas for marketing channels to explore: - Online advertising.
Paid Advertising for Senior Living: Paid advertising plus natural SEO is a powerful combination of tools for promoting a local business.
PR and media relations. Loading your site with keywords at the cost of meaning and value will push you further down the results list. Memory care is healthcare; it's also a term related to computer components like hard drives and USB management. Navigational keywords: when the searcher is looking for a particular site. 20% increase in website visits. Paid advertising that compliments SEO. In addition to a list of websites, these days searches in Google – the number one search engine by far – will also bring up Google My Business profiles.
Additionally, you will be fighting to capture these consumers against unnecessary competition. To do this, the Markentum team hosts an intensive planning session to determine how your website can reflect your brand. First, today's seniors are more tech-savvy than ever before, and they're using the internet to research their options for retirement living. Also make sure your results from marketing and sales initiatives seamlessly link back to the CRM database so your sales team has all the information they need to personalize their follow-up with prospects. It's estimated that by 2030 20. Use Google Search Console to find out how many impressions and clicks you are getting for keywords and what your ranking is with them. Title tags: keywords near the start show how the page fits what is searched for. 60% of all search engine clicks go to the top three organic results. 11% increase in total actions. Steps you should take to improve your marketing and sales initiatives. To land one of those coveted top three search hits spots, it's imperative that your site is mobile-optimized. Looked at auction insights and research tools to understand competitive digital set. Getting other sites to link to yours is beneficial (link building). Share that content: Share your content far and wide.
While some of this could be explained by the impacts of COVID-19, we did see large spikes and drops in keyword volume, a telltale sign of gray-hat SEO tactics at play. Marketing investment needs to be consistent in order to grow and protect market share. Some takeaways from this article are: Make sure you focus on the user's search behavior 🔍. Wyndris was Catholic Eldercare's first upscale independent living community. Create and optimize your Google "My Business Listings (MBL). " Contact us today to learn more. In local visibility through GMB optimization. Be sure to include an easily identifiable call-to-action in your emails so your audience knows what you want them to do next. When it comes to content, you can diversify the type of content you create and share. Having a good secure website is necessary for doing business today it helps promote your organization's credibility, increases brand recall value and makes you look professional.
Although Arthur undoubtedly loved and cared for Morgana, she recognised that his position would be one of severe conflict due to his inherited suspicion of magic and therefore could not seek his help. The theory says that Castus' exploits in Gaul, at the head of a contingent of mounted troops, are the basis for later, similar traditions about King Arthur, and, further, that the name Artorius became a title, or honorific, which was ascribed to a famous warrior in the fifth century. " Merlin is featured in countless films, games, television shows, novels, and short fiction.
Gaius confirms Elyan's possession upon seeing a circle of salt at the foot of Elyan's bed, which had been his attempt to ward off evil spirits. Arthur, on the other hand, was firmly loyal to Agravaine and defended him when Merlin suggested that he was untrustworthy, growing angry at the insult to his uncle. Merlin's magic eventually grew on him for him to accept it after seeing Merlin using magic for good proving his father's theory that all magic was bad was not right. As time goes on, Arthur and Gwen continue their relationship though it remains largely unspoken between the pair. Both these occasions show that Arthur is not only protective of his queen but he has also grown into his role as a husband. Arthur was later filled with melancholy on reflection of his family members' betrayals and started questioning himself, wondering if it was his fault that two of the people he had loved and cared about had betrayed him. The Story of Merlin and the Demons who made him. Furious, Arthur returns to Camelot and confronts the king. As they continue, the pair encounter a gang of smugglers led by Tristan and Isolde.
Merlin is shocked and realises that Mordred living is Arthur's punishment for not allowing the use of magic, and now there is nothing Merlin can do to prevent the foretold future from coming to pass. After Merlin admitted to Arthur that the former had magic when saving him from a wound caused by Mordred, Arthur was shocked, disgusted and most of all furious - very furious. They frequently bickered and played tricks on each other, though they rarely truly fell out. Arthur tells him he will be rewarded but Balinor replies that he seeks no reward. Geoffrey also wrote a Prophecies of Merlin which he later incorporated into his History. The Moment of Truth). Knights: Sir Leon • Sir Percival • Sir Brennis • Sir Cador • Sir Geraint. Injury, discovering Merlin's magic and death. Arthur, not being able to leave Morgana behind, went on to search for her telling the other to head for Camelot and not wait for him. When a Druid girl called Freya escaped from a bounty hunter named Halig, Halig warns Uther of what damage that the girl can do, so Uther helps Halig find Freya. Tv show on the early life of arthur's court wizard oz 1939. At Camelot's Decennial Tournament, Arthur's father, Uther, made a surprise entry into the tournament. It was not until Morgana captured Camelot for the second time that Arthur learned Agravaine's true nature, spotting him entering the citadel at her side. After the events at the Dark Tower, she is just a body under the control of Morgana. However, Merlin helps thwart their plan by having Gaius warn King Uther about Alvarr's hideout.
Arthur was surprised to find Morgause was present, while Cenred held a knife to Morgana's throat. When Gaius returned Agravaine claimed that he had made a mistake and Arthur apologised to the physician, at which point Gaius expressed his deep affection for Arthur. Despite his good relations with Mithian, when Arthur finds the ring he had given to Gwen while searching for the injured deer, he finds he can not relinquish his old feelings for her. Books IX-XII of the History focus on Arthur's conquests, his betrayal by Mordred who abducts Guinevere, and the Battle of Camlann in which Arthur is mortally wounded and his knights mostly killed. Arthur notices Merlin's constant attempts to comfort Morgana, and comes to believe Merlin has fallen in love with her. She currently teaches at Lakehead University in Orillia. Geoffrey of Monmouth wrote about the early history of Britain in Historia Regum Britanniae (the "History of the Kings of Britain") and Vita Merlini ("Merlin's Life"), which was adapted from Celtic mythology. Yet the two were often at odds with each other, since Uther, as a more experienced and heavy-handed king, frequently chose only to do what was for the greater good of the kingdom even if it caused others to suffer. After the success of his History, Geoffrey wrote another work, The Life of Merlin (c. A Connecticut Yankee in King Arthur's Court (1949. 1150 CE), in which the main character exhibits magical and prophetic skills but this work is unconnected to the Arthurian Legends.
Arthur and Merlin eventually arrive at the bandits' hideout where they find that Gwen and Lancelot, who attempted to free Gwen, are going to be killed. Earth Group 4-4: Developed Country. Morgana comes to Annis's court and offers allegiance, seeking to destroy Arthur and seize the throne of Camelot. Arthur made Gwen promise to ride for Camelot when he feared she would die, but Gwen disobeyed and waited for him outside to make sure he was safe which surprised Arthur. However, the two could not reconcile and Morgana accused Arthur of being too much like his father, leading Arthur to remark that she too resembled Uther more than she realised. And now, for your amusement, more shots of young Daniel Craig with a bowlcut.
The Merlin prototype may have been a Celtic druid named Lailoken who gained second sight after he went mad and escaped society to live in the forest. At the urging of Morgause, Cenred begins the attack; as catapults bombarded Camelot, Cenred's army breaks through the city gates and battle erupts in the streets.